Kalah Sprabeary with Hub Funding Solutions www.hubfundingsolutions.com shared how she writes blogs for her website today with the Lubbock Business Association bloggers group. Specifically, she shared the points on how to write a Business Referral “Press Release. Hearing her presentation today was Ronald Hettler with Hettler Insurance Agency https://hettlerinsurance.com , Dr. Kerry Thuett with Fully Fueled Fitness https://fullyfueledfitness.com/, Keanan Owens with Collision Center of Lubbock https://collisioncenteroflubbock.com/, and James with Hart Heating & A/C.
For business funding, contact Kalah at 806.777.2902 or email her and her team at info@hubfundingsolutions.com
Here are her presentation notes:
Steps to Complete
Business Referral ‘Press Release’
1. **Headline**: Craft a captivating headline that summarizes the essence of the press release. For example,
“Local Business Networking Group Facilitates Over $1 Million in Referral Revenue Among Members.”
2. ^^Introduction**: Start with a brief introduction that introduces your networking group and its purpose.
Mention the significance of referrals in business growth.
3. **Body**:
a. **Statistics**: Include statistics or figures that demonstrate the impact of referrals generated within the
group. For instance, “In the past year alone, our members have exchanged over 500 referrals, leading to a
30% increase in revenue for participants.”
b. **Member Testimonials**: Incorporate testimonials from satisfied members who have benefited from the
referrals. Quotes like “Thanks to this networking group, my business saw a 50% boost in clientele within six
months” add credibility.
c. **Success Stories**: Share success stories of businesses that have flourished due to referrals received
within the group. Describe how a member’s business grew exponentially because of connections made
through the networking group.
d.**Referral Success** Share the challenge that Person 1 (Referrer) had to overcome, and then how Person
2 (Referred), solved that problem.
4. **Conclusion**: Summarize the key points of the press release and emphasize the value and importance of
networking and referrals in business success.
5. **Cali to Action (CTA)**: End the press release with a strong Call to Action, encouraging interested parties to
join the business networking group or attend upcoming events to experience the benefits firsthand.
Example Press Release:
Headline:
Local Business Networking Group Drives Economic Growth Through Member Referrals
Introduction:
[City, State] – [Date] – [Networking Group Name] has been pivotal in fostering a strong community of
entrepreneurs and business owners dedicated to supporting each other through valuable referrals and
connections.
Body:
In the last year alone, our members have collectively exchanged over 500 referrals, resulting in a
substantial 30% increase in revenue for participants. One member, Sarah from XYZ Company,
expressed her gratitude, stating, “The referrals I received through this group have been a
game-changer for my business, leading to a significant expansion in our customer base.”
Success stories abound within our networking group. John Doe, owner of ABC Business, saw a
remarkable growth of 50% in his business within six months, ail thanks to the referrals he received from
fellow members.
Conclusion:
By connecting businesses and facilitating meaningful relationships, [Networking Group Name]
continues to be a driving force behind the success stories of its members. Networking and referrals are
not just buzzwords for us; they are the pillars on which we build our community and thrive together.
Call to Action:
Join [Networking Group Name] today to unlock the power of networking and referrals for your business.
Visit our website or attend one of our upcoming events to start your journey towards growth and
success.
Keywords
To help the press release trend well for internet searches related to the referring businesses, it’s important to
incorporate relevant keywords that are commonly searched for by your target audience. Here are some
important keyword types to consider:
1. **Business Networking**: Include keywords related to business networking such as “business networking
group,” “networking events,” “professional networking,” “business connections,” etc.
2. **Referrals**: Use keywords related to referrals like “referral marketing,” “customer referrals,” “referral
programs,” “referral network,” etc.
3. **lndustry-Specific Terms**: Incorporate industry-specific keywords that are relevant to the businesses within
your networking group. For example, if your group includes technology companies, use terms like “tech
industry,” “tech startups,” “IT solutions,” etc.
4. **Location-Specific Terms**: Include keywords that specify your location or the location of the businesses
involved. This can help attract local searches. For instance, “businesses in [City Name],” “local networking
events,” “small businesses in [State],” etc.
5. **Success Stories & Testimonials**: Incorporate keywords based on success stories, testimonials, and
specific business names mentioned in the press release. This could include phrases like “business growth
stories,” “client testimonials,” “[Business Name] success,” etc.
6. **Networking Benefits**: Use keywords that highlight the benefits of networking such as “increased
revenue,” “business growth,” “professional connections,” “networking opportunities,” etc.
7. **Call to Action Terms**: Include action-oriented keywords to encourage engagement, like “join now,” “attend
an event,” “sign up today,” “learn more,” etc.
By strategically incorporating these keyword types into the press release content, you can increase the
likelihood of the press release trending well for intemet searches related to the referring businesses and
attracting relevant traffic to your networking group’s activities.